Alan Clark's Helicopter View of Your Business
Does day-to-day working in your business seem to be all-consuming? Take a “helicopter flight” to look at a bigger picture:
- Whether it’s a cast of thousands or just you working in your business, people are the heart of it. Reflect upon whether you are respecting people, especially yourself, including ongoing personal development.
- Customers are the most important part of your business, they are your compass. Everyone must focus on delivering value them, which means helping them with their jobs to be done.
- What is your business purpose? Forget fancy mission statements. What do you do for customers? Being very clear about the business you are in minimises distractions and dead ends.
- Be sure to focus activity on adding value, i.e. delivering outcomes customers would willingly pay for, and those that support them. “Busy-ness is not good for business”
- Continually improve by learning from both what’s working and what’s not. Ask for customer feedback without denial.
A helicopter view of your business looks at how it is:
- taking care of those in your business
- focusing on helping your customers with their jobs to be done
- clear about what it does
- clear about which activities add value
- using feedback to improve